Gary Vaynerchuk's Startup Advice

In the article "Gary Vaynerchuk's Startup Advice", John Tozzi describes how Gary Vaynerchuk is successful in his business through passion and what this sort of approach can do to any market. Many people in the business world are torn with doing what they love and doing a job just so they can face the realities of the world and market. Sometimes people luck out and their interests align with the perfect job. Gary Vaynerchuk's book, "Crush It!", describes how to combine passion, hard work and technology to create a successful niche business. He acts upon this teachings through his own example by building an empire with his obsession with wine, the Internet and business. Vaynerchuk's theory is to pick a specialty you love, build your reputation as an expert, pump out content online and eventually make money by selling advertising, niche products or services. If this pattern is followed, then you are set up for a great success. J. Robert Baum, a professor at the University of Maryland, also provides some evidence that passion in business makes entrepreneurs perform better. The results from a six-year study sampled companies in the architectural woodworking industry and found that passion and "self-efficacy" were the biggest predictors of growth. And those that had both, were the most likely to succeed. Another perfect example is single mother Paula Davis. She used to be a legal assistant but hated working there. She got divorced and since then she has been making soap by hand as a hobby. This hobby turned into a business in 2004, the Canyon Creek Soap Company. It is a modest business that she enjoys doing along with the fact that she gets to spend time with her children instead of sticking them in day care. There is plenty of evidence to suggest that people who work for themselves are generally happier. Vaynerchuk asks people to rethink their priorities in both business and life. One of his philosophies to live by is, "People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy."